Remanufactured Ink & Toner
New Hope, MN
Rapid Refill is a locally-owned, family operated ink and toner supplier. Their store is located in New Hope, MN and offers additonal services such as shipping, copying, faxing, printing and all-in-one printer/copier sales.
The owners of Rapid Refill in New Hope were transitioning from franchise owners to small business owners. Their corporation was set to dissolve in the summer of 2016, at which time they would be taking on additional responsibilities such as Marketing. They met with me while I was running Wilderness Web Designs.
They needed a brand new website to show they were now a locally-owned, family run, small business. They wanted to be sure their website could be viewed on all devices, had a little bit of flash with easy to find store hours and location.
Additionally, they wanted to make sure they were found online. Once they were found, they wanted people to be able to easily get in touch with them.
I used WordPress to develop their new, mobile responsive website and was sure to include their existing logo with a high resolution image slider featuring ink and toner. I added the store hours, location and a click-to-call link in the header to induce immediate action.
I created and embedded multiple advanced forms for price quotes, customer orders and general contact. I also created an e-mail marketing form with Mailchimp and embedded it in the sidebar.
Before the website’s launch I made sure all of the on-page SEO was completed. Once it was live I submitted all of their pages to the search engines, set up Google Analytics and Search Console. I went through and updated all o their local listings.
I continue to advise them on ways to improve their visibility with search engine optimization.